WandaLewis

StackCommerce, which sells articles sponsored by brands and published on websites, has acquired the online video marketing company Joyus in an all cash transaction to expand its advertising footprint in media targeting women and work more with online video.

image: Goedkope Avondkleding
The media market for fashion, women’s health, and shopping is a new one for StackCommerce which has worked closely with websites like Mashable, Engadget and others. The company’s service is similar to Wirecutter, offering brands a chance to sell their gear on websites with sponsored reviews.

Now, with Joyus, which started life as an online Home Shopping Network and pivoted into providing video reviews for websites like Aol (which is owned by Oath, which also owns me and my words) or Refinery29, StackCommerce can go after publishers that focus on health, fashion, beauty, and design.

As a result of the acquisition, Joyus’ team is getting cut, according to a person with knowledge of the deal. Select team members will be joining StackCommerce in specific roles that have yet to be determined the person said.

While this is StackCommerce’s first acquisition, it likely won’t be the company’s last. The company, which is working with over 750 publishers today, will likely want to expand its suite of monetization tools to include data targeting and personalization and subscription-based services.

From its humble beginnings in Los Angeles, StackCommerce has grown to employ 65 people form its headquarters in Venice. The company rolled out two new offerings earlier this year including a Brand Studio product that lets publishers make on-demand advertising copy using the company’s editorial and video resources, and a feature called Momentum which distributes the company’s white-labeled reviews and advertisements across different social media properties.
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Cleavage and fashion have never really gotten along. It's not that cleavage is necessarily unfashionable, more that breasts just often aren't a consideration for high fashion designers. Model figures, from petite to amazonian, are rarely busty, and so the silhouettes presented either disguise, or often ignore altogether, the bust.

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image: Festklanningar Sverige
For Spring/Summer '17, the catwalk trend was for modesty - floor length dresses, long sleeves, and high necklines - with not a collarbone in sight. But what goes up must come down, and after a season of rising necklines, fashion is taking the plunge again.

Leading the charge on the red carpet is Susan Sarandon. Never one to tow the line (at May's Cannes film festival, the 70 year-old actress raised eyebrows in a floor-length black leather skirt) her latest act of red carpet rebellion came in the form of a figure-hugging Hugo Boss dress, cut low across her decolletage and slit to mid-thigh, at this week's Venice Film Festival.

Cue the headlines. "Susan Sarandon, 70, flaunts EYE-POPPING cleavage in busty gown", read one. "Still got it!" shouted another. Still got what? A bust? Well, yes - our bodies don't change that dramatically past 50, thank you. But cat-calling aside, what's really so surprising to see here is fashion emphasising, rather than eliding, cleavage.

She's not alone. Another woman unafraid of a new trend (or her own figure) is Rihanna, whose playful approach to fashion saw her return to cleavage while the rest of us were still buttoning up to the top; case in point, that red Giambattista Valli Couture dress - "Rihanna almost bursts out of her dramatic red gown", read one tabloid title. And just this weekend, Amal Clooney, who usually errs on side of conservative, eschewed safer choices for an Atelier Versace gown, BYO cleavage. It seems that fashion's modest moment really is at an end.
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Sure, the thought of the "toilet paper wedding dress game" might still trigger some PTSD from attending a raunchy hen's do and having to drink "Orgasms" from a plastic penis straw next to your colleague's nan, but allow the incredible designs (made entirely from loo roll), created as part of an annual competition hosted by the Ripley's Believe it or Not! museum in New York and sponsored by Cheap Chic Weddings (and a toilet paper brand called Quilted Northern toilet paper), to change your mind.

image: Brudklanningar Online

They might even change one's opinions on wedding dresses in general.

This year's winning dress, created by Kari Curletoo, a mother-of-two, featured 1500 hand-cut butterflies. For her (pain-staking) efforts she scooped $US10,000 prize.

The museum, which exhibits the winning entries, will this year donate around 20 dresses to brides affected by the sudden bankruptcy of respected wedding dress designer Alfred Angelo.

As reported by Reuters, Curletto's dress took three months to create and included a six-foot cathedral style train.

"It kind of feels like I'm dreaming right now," Curletto said after the win. "Halfway through I was going to quit. I was crying and thinking, 'Well, I just can't do it. It's too much,' and a butterfly flew into my yard and landed on my hand.'"

Some things, unlike perhaps a toilet paper couture wedding dress and an open flame, are simply meant to be.
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Gucci creative director Alessandro Michele has responded to claims that the label's new alien-inspired video series is plagiarised from the work of a Central Saint Martins BA student.

image: Billiga Festklanningar Sverige
The videos, shot by Glen Luchford during a casting session for Gucci's Autumn/Winter 2017 campaign, were released on Thursday via Instagram and show models styled to look like aliens. But the label was quickly accused of plagiarism by student Pierre-Louis Auvray, who wrote on his own Instagram feed: "Young creatives struggle enough without big companies shamelessly stealing from them."

Auvray's supporters flooded the comments beneath Gucci's posts, and fellow Central Saint Martins students also showed their support via the @bafcsm Instagram feed, which is managed by students at the famed fashion school.

Speaking exclusively to BoF yesterday, Michele refuted the accusations of plagiarism. "It's not true," he said, explaining that he only came across Auvray's work for the first time this weekend when the allegations surfaced. "It's something that makes me feel really sad. People build a story around nothing."

Michele added that he would be open to speaking personally with Auvray to straighten out any confusion. "I’m so sad, because I think it’s not a good idea for a teacher at a school like this to push a young guy to destroy, in a way, his creativity," he said. "Creativity [is] not about the fame. I mean, it could be possible that you are thinking something that is in the mind of someone else. The idea that I’m 45 doesn’t mean that I have no creativity. I’m like a student, it’s the same, it’s not a war!"
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While Burberry remains the top digital brand in luxury fashion, its advantage over its competitors is narrowing.

image: Festklanningar Online
While Burberry, closely followed by Louis Vuitton and Gucci, remains the brand that has most successfully integrated its digital offering with physical stores, its advantage over other luxury players in the market is narrowing.

In a report by Exane BNP Paribas, which graded leading luxury brands on digital performance including reach, customer experience and engagement, Dolce & Gabbana, Hugo Boss and Ferragamo are fast closing the gap on luxury fashion's digital leaders.

Of the 32 brands assessed, five companies improved their performance by more than 20 percent year-on-year: Hugo Boss by 28 percent, Dolce & Gabbana by 23 percent, Ferragamo and Michael Kors by 22 percent, and Chanel by 21 percent. These brands, which have traditionally lagged behind in terms of digital performance, have dramatically improved their online presence in the past year, narrowing the gap between those at the top of the report and those in the middle.

Exane BNP Paribas calculated the ranking by assessing 18 different criteria including online shopping, delivery and personal services in 2016. Burberry ranked top with a score of 183, while Louis Vuitton was in second place with a score of 174 and Gucci third with 171.

According to the report, 10 companies regressed, including Ralph Lauren which lags behind its competitors by 11 percent, Tiffany was down by 9 percent, Dior was behind at 5 percent and Celine was down by 4 percent.

Looking forward, Solca expects to see a vast improvement from Hugo Boss, Prada and particularly LVMH, which is reportedly working on an e-commerce site to unite all of its brands on one platform, expected to launch in May.
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Avoca Beach on the Central Coast will transform into a festive fashion runway to celebrate local style and talent powerhouses. The inaugural Central Coast Fashion week is kicking off Wednesday 22nd March, at Bombini restaurant on Avoca Drive. There will be a series of workshops and free events with leading fashion designers and influencers including, Elle Ferguson of They All Hate Us, By Weave, and Bohemian Traders taking part.

image:Balklanningar 2017
The five-day fashion event is a celebration of style and creativity, and fashion enthusiasts will have the opportunity to get up close with local fashion designers and influencers. The brains behind the fashion festival are renowned designer, Weave Dibden Neck of the By Weave Label, and Emily Berlarch of Bohemian traders. Together they recognised the fashion talents flourishing in Central coast, and decided it was time to put a stamp on its credentials to launch an event that celebrated home-grown talent.

A free pop-up fashion market place ‘The Closet’ will be on Thursday at 12-8 pm and from Friday until Sunday at 10am- 4pm. Event-goers can browse hand picked selection of clothing and accessories from By Weave, Bohemian Traders, Ukiyo, Skin & Bone, and Ragamuffin Jewellery. There will be an on-site champagne bar, serving up glasses of bubbles for when you’ve shopped till you drop.

Denim Divas will love Saturday’s special event running from 12 – 3 pm. An intimate fashion catwalk over lunch called Denim takes to the catwalk!, will be hosted by Bohemian Traders and special guest – Elle Ferguson of They All Hate Us. For $120 a ticket, guests will be part of the runway audience, invited to a two-course lunch with champage and an interactive session talking all about denim and finding the right fit for your body type.
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